The millennials have been the target of a barrage of advertising over the last two decades in the hopes of tiding over the materialistic new kids on the block. However, now that the millennials are aging gracefully into the ripe old demographic of 20-37 year olds, it’s about time for marketers to start shifting their attention to our new and shiny batch of impressionable youths: Generation Z. While only having been born in 1995 or later, these up-and-comers have already established new ideologies and media consumption patterns totally different to their predecessors.
Marketo have compiled a very useful infographic breaking down the characteristics of this new Gen Z which will prove to be vital for any retailer looking to appeal to this new audience. Know your enemy and all that, right? However bear in mid that all of the figures cited in the graph pertain to American Gen Z kids, but it’s still a fairly good stab at what Irish kids are doing nowadays too.