The rule of seven simply states that your potential customers need to see or hear your message at least 7 times before it resonates with them enough that they remember you. Even though this is an old marketing concept it is still a widely respected train of thought. But why stop there…7 is the minimum number of interactions you need to have but remember to always communicate with your prospects and customers. In the age of social media advertising when brands are constantly being put on our scrolling screens, in order to stand out and be remembered you need to get a consistent message out across many different mediums. To learn more about the Rule of 7 in Marketing, here is an article from Effective Business Ideas.
How to Leverage the Rule of 7 in Your Marketing
1. Build a List
Whether your business is online or offline, start building a list of prospects and potential customers who give you permission to reach out to them.
Online, this is as simple as building an email newsletter. Offline, it’s as simple as having a database of your prospects’ mobile numbers, email addresses, office addresses, etc.
2. Appear Everywhere Your Prospects Are
Ensure you’re everywhere your prospects are; this includes events they attend, blogs they read, newsletters they follow, etc.
Don’t just restrict yourself to your platform; leverage other peoples’ platform to get your prospects to notice you.
3. Get Your Message Across Using Every Form of Media Possible
Use text, audio, video, images and anything else you can think of and afford to use.
4. Get Your Message Across Using Every Medium Possible
Use your website, your blog, your social media accounts, your newsletter, adverts and any other medium you can.
If your business relies on selling to people, you want to be everywhere they are; when they start to see you & your offer everywhere, it slowly starts to become a part of their subconscious. Desire for it gradually builds up, and they take action sooner or later.