7 of the best productivity secrets I learned from the woman who wrote the book on not wasting time

productivity

The best thing about Laura Vanderkam’s productivity advice is that it doesn’t involve any major life overhauls.

In fact, it’s mostly about changing the way you think about time, and about realizing that you do have the capacity to fit in all your personal and professional priorities.

Vanderkam, who is the author of multiple books including, most recently, “I Know How She Does It,” stopped by the Business Insider office in October to talk all things time-management.

Below, I’ve highlighted seven tips on making the most of the hours available to you that really resonated with me.

1. Be realistic about how much you’re working

sleeping-at-desk
Peter Macdiarmid/Getty Images

Vanderkam suggests using the “X – 25” rule to figure out how much your supposedly super-busy friends are really working. If they say they log more than 75 hours a week, subtract at least 25 hours from that number. You can do the same when estimating your own work hours.

It’s not that you or your friends are deliberately trying to seem busier than you really are. Vanderkam said it’s more that, when you estimate your work hours, you’ve got in mind an image of a perfect day, when you really did log 12 or so hours straight. Most days, however, aren’t like this. You show up late; you go out for lunch with friends; you leave early to make a kid’s school play.

The important takeaway here, Vanderkam said, is that a “44-hour workweek, or even a 54-hour workweek, can make for a reasonable life.” You likely have more time for yourself and your family than you might think.

2. Start your day with a ‘power hour’ for maximum productivity

Vanderkam suggested scheduling a “power hour” first thing every morning, when you work on a top-priority task — and nothing else. It’s a time for what Vanderkam calls “real work,” or those bigger projects and tasks that help you achieve your goals and your organization’s.

If you instead start weeding through your inbox, you could find yourself still there four hours later.

A “pro-level” version of this strategy, Vanderkam said, is dedicating all of Monday morning to a bigger task that’s more speculative and requires some deep thought.

laptop-focused-working
Flickr / Leo Hidalgo

3. Stop trying to empty your inbox

And about that inbox — stop trying to empty it. For one thing, Vanderkam said, if you treat your inbox like a to-do list, you’re essentially letting other people’s demands control your day. It’s also important to realize that most of what’s in your inbox isn’t urgent or even that important.

“There is no correlation between having an empty inbox and being successful,” Vanderkam said. In fact, part of being successful may be learning to prioritize the people and responsibilities in your life. The time you spend trying to hit inbox zero might be better spent doing the “real work” mentioned above.

4. Consider working on weekends to reduce stress

There’s no reason why weekends should have to be sacred. In fact, Vanderkam said weekends can be a great time to think deeply and work on more speculative tasks, because your coworkers probably won’t be online and distracting you.

What’s more, when you spend a few hours Saturday morning and Sunday evening working, you might be able to leave a little earlier during the week — which may be especially important if you’ve got young kids to take care of.

reading a book on the couch
Set a priority for every weekday evening, such as reading part of a book.Eden, Janine and Jim/Flickr

freetime5. Schedule your free time to be happier

Vanderkam noticed that while we typically spend time outlining professional goals and planning our workweeks, we don’t approach our leisure time with the same mindfulness. That can result in feeling like you’ve wasted your precious free time — or in feeling like you don’t have any free time at all.

She suggested thinking, “What do I want to accomplish that’s meaningful for me and the people I care about?” and setting one priority for every weekday evening, such as reading a chapter of a novel or calling a friend.

6. Take time on Friday afternoons to plan the week ahead

Most of us are already checked out by the time Friday afternoon rolls around. So instead of forcing yourself to work on a big project during this time, Vanderkam recommends planning for the week ahead. Specifically, you’ll want to make a three-category priority list, with slots for work, relationships, and self.

Put two to three items in each category, then look over your calendar for the following week, and see where you can fit them in.

7. Think of your life in 168-hour chunks

In “I Know How She Does It,” Vanderkam warns against falling into the “24-Hour Trap.” In other words, don’t think that the only way to achieve balance is to fit all your personal and professional priorities into a single day.

Instead, Vanderkam suggests embracing the “168-hour option,” meaning you see every hour of the week as usable time — including the weekends (see No. 4).

Vanderkam told me that some of the most successful women she spoke to thought of their lives in these 168-hour chunks. For example, one woman traveled half the week, so she figured she might as well use that time to work crazy hours. When she was home, however, she spent less time on work and more time on her relationship- and self-oriented priorities.

 

Thanks to Business Insider for this great article.

The Rule of 7

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The rule of seven simply states that your potential customers need to see or hear your message at least 7 times before it resonates with them enough that they remember you.  Even though this is an old marketing concept it is still a widely respected train of thought.  But why stop there…7 is the minimum number of interactions you need to have but remember to always communicate with your prospects and customers.  In the age of social media advertising when brands are constantly being put on our scrolling screens, in order to stand out and be remembered you need to get a consistent message out across many different mediums.  To learn more about the Rule of 7 in Marketing, here is an article from Effective Business Ideas.

How to Leverage the Rule of 7 in Your Marketing

Build your List the Rule of 7
Build your List – the Rule of 7

1. Build a List

Whether your business is online or offline, start building a list of prospects and potential customers who give you permission to reach out to them.

Online, this is as simple as building an email newsletter. Offline, it’s as simple as having a database of your prospects’ mobile numbers, email addresses, office addresses, etc.

2. Appear Everywhere Your Prospects Are

Ensure you’re everywhere your prospects are; this includes events they attend, blogs they read, newsletters they follow, etc.

Don’t just restrict yourself to your platform; leverage other peoples’ platform to get your prospects to notice you.

3. Get Your Message Across Using Every Form of Media Possible

Use text, audio, video, images and anything else you can think of and afford to use.

The Rule of 7
The Rule of 7 Marketing

4. Get Your Message Across Using Every Medium Possible

Use your website, your blog, your social media accounts, your newsletter, adverts and any other medium you can.

Conclusion

If your business relies on selling to people, you want to be everywhere they are; when they start to see you & your offer everywhere, it slowly starts to become a part of their subconscious. Desire for it gradually builds up, and they take action sooner or later.

 


Understanding Brand Colours

brand colours

One of the most important factors in designing a successful logo is colour. It’s the first thing a consumer will notice and they will associate this reaction with your brand forever. You don’t want to mess it up.

Marketo have compiled this really lovely-looking infographic going through the ins and outs of brand colours and what kind of message a certain colour will send with plenty of neat facts and figures along the way. This infographic gives you the basics of everything you need to know about brand colours with plenty of practical examples and statistics from the world’s top brands themselves.

It is vital to get the right message across to your customer as quickly as possible and this guide is a wonderful starting point.

 

The Five Principles of Retail

The Five Principles of Retail

Whether you’re a newcomer to retail or you’re a veritable veteran, it can never hurt to swot up on the basics for a bit of a refreshers course. The Marketing Donut has condensed all you need to know about retailing into five perfectly manageable bullet points. The list includes familiar faves such as the four ‘P’s and being nice to customers or whatever. Definitely worth a quick read-through if you’re a retailer who wants to know how to retail good.

Marketing to Generation Z

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The millennials have been the target of a barrage of advertising over the last two decades in the hopes of tiding over the materialistic new kids on the block. However, now that the millennials are aging gracefully into the ripe old demographic of 20-37 year olds, it’s about time for marketers to start shifting their attention to our new and shiny batch of impressionable youths: Generation Z. While only having been born in 1995 or later, these up-and-comers have already established new ideologies and media consumption patterns totally different to their predecessors.

Marketo have compiled a very useful infographic breaking down the characteristics of this new Gen Z which will prove to be vital for any retailer looking to appeal to this new audience. Know your enemy and all that, right? However bear in mid that all of the figures cited in the graph pertain to American Gen Z kids, but it’s still a fairly good stab at what Irish kids are doing nowadays too.

Retail Sales Techniques – Evan Carmichael

Here’s a handy video on selling techniques from Evan Carmichael. This channel is packed with videos on tips for success and here we see an especially helpful rundown of three golden rules when it comes to convincing customers to buy what you’re selling. Running just under seven minutes, this video is definitely worth a watch!!