Wikihow is a pretty wonderful resource on most everything you’re gonna have to face in life, including your business. This particularly excellent article on upselling is a really handy guide on making a closer connection with your customer and convincing them to get more bang out of their buck by splurging on a few more items. All the while the guide is illustrated with an anime-esque young woman staring sultrily and directly into the camera with a fairly distressing number of close-ups dedicated to her hands – it’s a win-win all around, honestly.
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