Toys R Us to Launch in Ireland

toys r us ireland

The massive American toy retailer Toys R Us have yet to set up shop in the Emerald Isle in their 65-odd-year span of being in business – until now. The toy chain have announced their plans to open ten stores across the Republic of Ireland over the next five years and have just secured their first two locations in Dublin and Limerick.

Toys R Us’ plans to open in Ireland come with the intention of overtaking Smyths, currently the biggest toy retailer in the country. Toys R Us already own four stores in Northern Ireland and while it is possible to order and deliver products from these locations online, the brand have yet to set up shop across the border.

It will be interesting to see how Toys R Us’ presence in the Republic will shake up current trends in the Irish toy market. The chain already boasts a sizable 1,500 stores worldwide in over 33 countries and evidently these numbers only continue to grow.

The first two Toys R Us stores will be located in the Westend Shopping Park, Blanchardstown, Dublin, and in the Parkway Retail Park, Limerick.

UK Poll: 22% of Adults Play with Toy Cars

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Can you blame them, look at these things, they’re rad.

As the Irish Examiner recently reported, a survey of 2,044 UK adults showed that over 22% of participants still play with toy cars, regardless of if their kids are in the room or not. Only half of these kids at heart feel comfortable enough to play with their toys if other adults are around to judge. The survey also found that 7% of adults put their cars on glorious display.

13% reported that they had received toy cars as a gift but if you happen to feel a kindred spirit-type connection with the 6% that wished they had received a toy car in their adulthood, fret not; we’ve got just the thing. For your perusal, our toy cars range form the greats including Matchbox, Hot Wheels and more. You’re welcome.

Current Promotions – Paddling Pools

Dinosaur Pool
Be hip and cool like these fun kids.

Summer has finally come upon us in these early days of July and it is like the prodigal son returning if the prodigal son brought with him sweating and blinding uncertainty as to what to wear to keep you warm but not too warm and getting it heinously wrong each and every time, it is an absolute struggle. But don’t worry, we’ve got you covered in this sweltering heat with this rad and cool paddling pool!! And when you’re done cooling off with that, check out the rest of our summer toys range. And why not go the whole nine yards and check our full toys range too, it’s all great.