“Our girls are smart and savvy. Isn’t it time their dolls reflect that?” proclaims the Kickstarter page for iBesties, an upcoming toy range designed to inspire young girls to seek entrepreneurship as a viable career path.
The brand of toys and books revolves a group of six friends who become successful internet moguls after their blog goes viral. Each iBestie is equipped with a different area of business expertise or technological know-how, from McKenna the Business Boss to Sunny the Coding Queen. Each doll will come with a book full of information to teach girls business savvy and tech skills along with lessons in friendship and teamwork. The series hopes to incorporate a number of different platforms, from the dolls and their fashion to books and online games.
iBesties is a creation from sisters Jenae and Gina Heitkamp. Disappointed with the lack of representation for girls in STEM (Science, Technology, Engineering and Mathematics), they decided to create their own. They felt that young girls deserved to see themselves in successful career paths and understand that the sky is the limit for their future. As their Kickstarter video cites, less than 7% of big business CEOs and heads of tech companies are women. The Heitkamps believe part of this is due to young girls having little to no toys or media showing them that they can achieve in these high-power positions and as a result grow up with a much more limited idea of career paths. Basically, “you can’t be what you can’t see.”
The project was launched to Kickstarter on the 15th of June and reached its goal of $50,000 earlier today, the 28th of July. The deadline is the 31st of July so there is still some time to back the project.