In this detailed five step plan, Alex Cochran promises to get you doubling your net profit without having to spend a single cent. Cochran’s blog is populated with tips and tricks on expanding your business and maximising profits and this guide is no exception. ‘Double Your Retail Return’ uses lots of diagrams, bullet points and business-sounding initialisms such as GPROSI in order to whip your business into shape. A must-read for any retailer looking to increase their profit margins.