Helping our customers sell more
Whether you’re a newcomer to retail or you’re a veritable veteran, it can never hurt to swot up on the basics for a bit of a refreshers course. The Marketing Donut has condensed all you need to know about retailing into five perfectly manageable bullet points. The list includes familiar faves such as the four ‘P’s and being nice to customers or whatever. Definitely worth a quick read-through if you’re a retailer who wants to know how to retail good.
Here’s a less charmingly titled article as a mild follow up to our last post on the Rounding scheme being rolled out on 28 October.
The Central Bank has released a quick guide as an overview of what’s happening in October with the Rounding initiative to slowly reduce the use of 1c and 2c pieces. Here’s a prettier PDF for all your prettier PDF needs.
The guide clears up a couple of misconceptions. For one thing, the scheme is totally optional for both the consumer and the retailer; both parties can still use exact change in the transaction if they want. And Rounding won’t be applied to single products but to the the total bill.
Check out the full guide for further info.
In this unforgiving capitalist world of ours, social media seems to ever be on the rise as a means of connecting with your audience. However simply signing up for a new-fangled account on Facebook or Twitter or the next big thing of the next three months won’t be enough – you need to engage with social media smartly so as to benefit not only you but also your customers. Here’s a fun guide from RazorSocial detailing how you can get the most out of your social sites to guarantee you’re reaching the audience you want and delivering the content they need. And if you’re hungry for more after that, RazorSocial have plenty of pieces on business and social media to keep you going.
While you’re here being interested in social media and all, why not another cool reminder to check out our Facebook, the ultimate paradigm of business savvy and the genuine power of friendship? It really is some solid stuff.
In this detailed five step plan, Alex Cochran promises to get you doubling your net profit without having to spend a single cent. Cochran’s blog is populated with tips and tricks on expanding your business and maximising profits and this guide is no exception. ‘Double Your Retail Return’ uses lots of diagrams, bullet points and business-sounding initialisms such as GPROSI in order to whip your business into shape. A must-read for any retailer looking to increase their profit margins.
Here’s a handy video on selling techniques from Evan Carmichael. This channel is packed with videos on tips for success and here we see an especially helpful rundown of three golden rules when it comes to convincing customers to buy what you’re selling. Running just under seven minutes, this video is definitely worth a watch!!