One of the most important factors in designing a successful logo is colour. It’s the first thing a consumer will notice and they will associate this reaction with your brand forever. You don’t want to mess it up.
Marketo have compiled this really lovely-looking infographic going through the ins and outs of brand colours and what kind of message a certain colour will send with plenty of neat facts and figures along the way. This infographic gives you the basics of everything you need to know about brand colours with plenty of practical examples and statistics from the world’s top brands themselves.
It is vital to get the right message across to your customer as quickly as possible and this guide is a wonderful starting point.