Toys R Us to Launch in Ireland

toys r us ireland

The massive American toy retailer Toys R Us have yet to set up shop in the Emerald Isle in their 65-odd-year span of being in business – until now. The toy chain have announced their plans to open ten stores across the Republic of Ireland over the next five years and have just secured their first two locations in Dublin and Limerick.

Toys R Us’ plans to open in Ireland come with the intention of overtaking Smyths, currently the biggest toy retailer in the country. Toys R Us already own four stores in Northern Ireland and while it is possible to order and deliver products from these locations online, the brand have yet to set up shop across the border.

It will be interesting to see how Toys R Us’ presence in the Republic will shake up current trends in the Irish toy market. The chain already boasts a sizable 1,500 stores worldwide in over 33 countries and evidently these numbers only continue to grow.

The first two Toys R Us stores will be located in the Westend Shopping Park, Blanchardstown, Dublin, and in the Parkway Retail Park, Limerick.